La Biosthetique

Company

The family company La Biosthétique is engaged in the development and production of highly effective hair and skin cosmetics that are sold exclusively in salons around the world. At the heart of their philosophy is always the man: whether it is a client, a business associate or an employee. La Biosthétique has more than 8,000 partner salons and 500 employees worldwide.

The use of natural ingredients, careful treatment of resources and individual advice, all point to the fact that the focus of the La Biosthétique brand is on the client, his nature and culture, his health, as well as the pursuit of complete beauty.

The family

Initially, Siegfried Weiser and founder Marcel Contier ran the company together. Today, after the death of the founder, the business is run by Siegfried Weiser and his sons Jean-Marc and Felix at the company's headquarters in Paris and the city where they live, Forzheim, where the production and research center are located.

As a family business, La Biosthétique stands out in the global market among multinational companies. Its owners, members of the Weiser family, are confident that this is crucial to success. Relying on family values instead of short-term shareholder profits opens up horizons for strategic planning. The combination of cosmopolitan elegance of Paris as a French metropolis and top quality production in Forzheim in the Black Forest contributes to the success. This gives the company an international character with clearly recognizable local roots at the same time. International, but organized so that one family member can manage every aspect of the business, where everyone acts as one.

Production

In every bottle, every tube, every drop: the quality is brought to perfection. That is the goal of our research, our way of production. The focus is on each product while respecting environmental conditions. As a consequence of such an approach, La Biosthétique presents the latest discoveries in the field of dermatology and biochemistry, tested in laboratories and practice natural, effective, beautiful.

Products

Guided by its idea of beauty, La Biosthétique aims to create the perfect, special product for specific use, and in harmony with all other products. Inevitably, the synergistic action of natural ingredients is combined with top quality.

Hair care

If something is good, it means it is good. If it is good, it means that it is useful: the products are specially adapted to the needs of the hair and scalp, effective and without side effects. For something to be good for La Biosthétique, every aspect needs to be taken into account. Everything is interconnected. Quality is not a condition, it is an attitude that you have to breathe life into. This is what La Biosthétique does. Quite naturally, every day, throughout the year.

Product lines:

• METHODE VITALISANTE (Special care for dry scalp)
• METHODE PELLICULES (Special care against dandruff)
• METHODE SENSITIVE (Special care for sensitive hair and scalp)
• METHODE REGENERANTE (Special care for hair loss and growth retardation)
• METHODE NORMALISANTE (Special care for damp or oily scalp)
• LONG HAIR (Special care for long hair)
• CURL (Special care for curls)
• DRY HAIR (Special care for dry hair)
• FINE HAIR (Special care for thin hair)
• ANTI FRIZZ (Special care for unruly hair)
• PROTECTION CHEVEUX COMPLEXE (New dimension of hair cosmetics)
• PROTECTION COULEUR (Care and protection of colored hair)
• BEAUTE (Gently removes impurities and facilitates hair care by counteracting damage)
• SOLEIL (Complete sun protection)

The color

Color inspires and seduces.
La Biosthétique combines inspiration, the best ingredients and state-of-the-art research with metropolitan trends. The result is an incredibly diverse color system with endless possibilities of combining a palette of pure creativity. This allows each client to get their own personal and unique color, full of brilliance.

History

When Marcel Contier designed La Biosthétique more than 60 years ago, he took care of everything, and the original values have been preserved to this day a blend of "bios", life, and aesthetics, beauty. He was a great biochemist and firmly believed in the use of natural and not synthetic substances. He was a philanthropist and humanist. His motto "Think positive and your life will be beautiful" is still the guiding thought of the La Biosthétique brand.

But above all, Contier understood the connection: in his salon, he thought not only about hairstyles, but also about the scalp. And since he thought about the scalp, it was natural for him to also think about the skin of the face and the perfect care intended for every woman and every man.